Social
I’ve led the creation of social content across a wide range of formats and platforms, from Instagram carousels and reels to YouTube pre-roll, TikTok shorts, and paid media. I’ve helped shape strategies that align creative storytelling with brand goals, ensuring each asset is tailored for its platform and audience. My role spans art direction, design, and motion, delivering cohesive visuals that drive engagement while maintaining brand consistency across channels.
Developed brand-focused templates/toolkits and scalable design systems for the Amazon channel, paid media, and social channels, enabling junior designers and vendors to deliver consistent, on-brand work.









Directed and designed social content—creative with strategy and delivered cohesive, platform-specific visuals.












